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Seminar 2 - Building and Enhancing Your Personal Brand

In this session, students learn about the intent, execution, and impact of brand with an interactive discussion of popular consumer brands. They participate in an exercise to begin defining their own brand, and learn how to implement and maintain their brand with tools such as LinkedIn.

Session Lead: Anita Alden - Program Director, STEMatch COMPETE

Previous
February 19

Initial Resumes due from students
Next
February 29

Seminar 3 - Roles, Context, and Mindset for Business Communications